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Written by SONICA MALHOTRA KANDHARI
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India’s Can-do Man

The British comedy series Yes Minister is unforgettable as far as the legendary civil services mandarin Sir Humphrey Appleby is concerned. Not cut from the same cloth, but a fine product of the Great Indian Bureaucracy is a man who sold India as Incredible to the world – Amitabh Kant. While Appleby was the unflappable symbol of a machine that has no gears, only brakes, for bureaucrat Kant the key word is can. From his days as the Chief Secretary, Tourism of Kerala where he branded the idyllic state as God’s Own country Amitabh Kant has authored “Branding India – An Incredible Story” and has been a key driver of Make in India, Startup India, and Incredible India. He is the ultimate babu of branding. We take a look up close.

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Keep reading.

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