There’s Nothing Like Australia' is Tourism Australia’s global consumer marketing campaign highlighting some of the very best attractions and experiences Australian tourism has to offer. Designed to be long-lasting and flexible, the campaign evolves to stay relevant for target consumers in a highly competitive and fastchanging global tourism environment.Australia is a place where the world’s oldest cultures share vast ochre plains, stylish laneways and unimaginably blue waters — the land of the unexpected. Backed by Tourism Australia's consumer research, this focus both defends the high ranking for world-class natural beauty in today’s competitive market and renews and reinvigorates consumers' perceptions of the country's aquatic and coastal offering.
Kangaroo Island, 13 kilometres (8 miles) off the coast of South Australia and 30 minutes by plane from Adelaide, is brimming with native animals, artisanal food, epic rock formations and even the world's best hotels, perched on the edge of the sea. There's enough to do here to fill your days, but don't forget to follow the local's leave and simply enjoy the fresh air, beautiful food and unique wildlife.
With a blue horizon of eucalyptus trees that appear to stretch on forever, expect to be enchanted by the natural beauty of the Blue Mountains World Heritage Area. Set out on foot to explore some of the 140 kilometres (87 miles) of walking tracks, admire the native bushland, marvel at the impressive rock formations and explore underground caves on a holiday centred around the outdoors. Listen to Dreaming stories told by local Aboriginal guides and admire the work of resident artists before retiring to a luxury retreat surrounded by wilderness.
Go beyond well-known destinations to discover Australia’s beach and island gems. You’ll soon learn why the sand and sea hold such a special place in our national identity.
From city beaches to secluded spots where you’ll share the sand with more wildlife than humans, there are gorgeous beaches and islands across the country. Sail through the Whitsundays, marvel at a sea of red crabs on Christmas Island or embark on a coastal drive in search of the perfect spot for a surf. It won't take long to find.
From elusive echidnas to adorable wombats, Australia boasts some of the most unique wildlife on the planet. Nowhere else in the world can you watch kangaroos hop across beautiful pastures, spot koalas sleeping in gum trees or snorkel with schools of fish on the Great Barrier Reef. See saltwater crocodiles in their natural habitat, snap a selfie with a quokka or swim with Australian fur seals in wildlife experiences you won’t find anywhere else.
From the humble meat pie to freshly shucked oysters, Australia’s flourishing culinary scene is both steeped in tradition and infused with creative twists. Beyond food, you’ll find an incredible drinks offering that includes big, bold red wine, hand-crafted gin and whisky, and one-of-a-kind craft beer. Whether it’s a backyard barbecue or a fine dining restaurant, Australia’s food and drink scene is fit for every appetite.
Have you ever considered backpacking across Australia or working aboard a catamaran in Cairns? There are so many reasons to travel Down Under while you’re young. From exploring the world’s oldest rainforest to navigating hidden laneways, travel is about learning through experience. When you’re young, you can leave your worries behind and embark on an amazing journey of discovery and exploration. You’ll find freedom, independence, and adventure - all while creating lifelong memories.
In Australia, you can learn about Aboriginal culture as you seek out ancient rock art, interact with incredible native wildlife as you swim through turquoise water or simply recharge on a beach surrounded by palm trees. You have the freedom to choose who you’ll be, where you’ll go and what you’ll discover along the way